SEO is NOT Everything Anymore As a web design and Internet marketing firm, we have seen our spam catching email server pulling in a lot of junk mail with promises of Number One rankings on Google from places outside of the United States. Don't get me wrong - there are a LOT of good SEO specialists in other countries and many great web developers abroad, but what I am talking about are SEO con-artists.
These so called "SEO Experts" usually are found filling out a company contact form because they do not want to be known for their real identity. Also, we noticed that nearly every scam uses a free e-mail service such as Yahoo! Mail, Hotmail, gMail, or other free public mail system.
Nobody Should Guarantee Number One Rankings That's right! Nobody. Why? Because nobody can control how a search engine delivers page rank. Do you need proof? Search the Google Webmasters index to find out what Google has to say about number one rankings.
Google alone has well over 186 different factors that determine page ranking and nobody truly knows how they work because search engine companies heavily guard their secrets. There are ways you can trick a search engine for good results but those "black hat seo" techniques will get your website banned. Most of these "unknown companies" who promise number one rankings must use black hat seo techniques because how else would someone from another country know your local surroundings to give you good SEO rankings? If these people were really SEO specialists, where is their website? Where is their proof? We have seen companies come from nowhere to achieve top rankings only to find out later they are soon nowhere to be found. Do you really want to put your business at risk?
SEO is Only Part The Equation First of all, let us say this - "SEO IS IMPORTANT" but it's not everything anymore. Just like our title says. In order to truly have great rankings and be competitive, you have to use more than just SEO to achieve good rankings. While SEO used to be the number one determining factor, it's not the only thing that search engines use to qualify your website as "front page material."
Five Factors Now Qualify Your Website
1. SEO is one of them and SEO can ONLY come from having quality content.
2. Having other websites link to yours is an important factor as well. By having quality inbound links that lead to your website, or as the industry calls them, "Back-links" a search engine will compare these links to the category of your site. If you are a resident expert in your field, it's a good idea to have quality content that other websites can benefit from. This is why Blogging has been such a buzz word for the past several years.
3. Linking to other sites - also known as outbound links. It will benefit your website to have links that go out to other websites which are related to the products you sell or the services you provide.
4. Pay Per Click Campaigns - having a good pay per click campaign is optional if you have a product with little competition but when you supplement good SEO with a solid pay-per-click campaign, your spending on paid click advertising will be kept to a minimum. Especially since sites like Google, encourage keywords campaigns that link to highly relevant content!
5. Websites should never just sit. If you have a niche market, you can enjoy having a website that sits for months or maybe a couple of years at the top of the search engine results page but if there is money to be made, someone else is going to want to cash in on your success. It's just business - It's called competition. By keeping content updated and fresh, you give search engines a reason to continuously keep checking up on your site. It's that phrase, "The squeaky wheel gets the grease." Think about it!
Smart Search Engines Look For Quality Pages Search Engines are smart and they keep getting smarter. Top search engine companies want your searches to return quality content. By having quality rich content on your website with acceptable practices for SEO - you can't lose. Fall victim to promises of overnight success and you will find that your success will be short lived.
Darren E
Modern Media Studios
Internet Marketing & Web Design
http://modernmediastudios.com
Article Source: http://EzineArticles.com/?expert=Darren_E
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment